Dello Interiors
Dello Interiors AI Design Assistant
- Category AI & Automation
- Client Dello Interiors
- Start Date June 4, 2024
- Handover November 15, 2024

Background & Requirements
Dello, an online interior design platform, sought to build an AI-powered backend system to act as a personal design assistant. This AI tool was intended to help clients find design inspirations, suggest personalized themes based on preferences, recommend interior designers, and offer furniture suggestions. Clients could use this AI assistant for free before transitioning to a premium version to start projects, aiming to convince clients to proceed with their design choices seamlessly.
- + Inspire client engagement
- + Personalized design suggestions
- + Designer-furniture matching
- + Conversion to paid users

BlueWills Approach
We developed an AI engine capable of analyzing user preferences, style inputs, and historical data to generate personalized design suggestions. The tool provided interior themes, designer recommendations, and furniture options to enhance the client’s experience.
Additionally, we integrated automation features that facilitated easy transitions from free to premium project initiation. The AI system was designed to continuously learn and adapt to user preferences, maximizing engagement and delivering relevant suggestions without manual intervention.
- + AI-driven design inspirations
- + Theme recommendations
- + Designer suggestions
- + Furniture product suggestions
- + User preference analysis
- + AI-learning adaptation
- + Automated project initiation
- + Free-to-premium flow


Our Roadmap
Deliverables
We delivered an AI-driven platform that served as a personal design assistant for clients. The AI tool provided design inspirations, matched clients with designers, suggested furniture products, and adapted based on user preferences. Our team of AI and automation specialists ensured that the system was user-friendly, efficient, and geared towards converting users into premium customers.





The AI and automation solution successfully inspired clients to initiate projects by providing valuable design insights. The system was rigorously tested for accuracy and user experience, and our automation strategy enabled smooth transitions between free tool use and project start.
AI-Driven Interior Design Solutions Tailored to User Preferences


We built an AI-powered tool that transformed the client experience, offering personalized design inspirations, theme suggestions, and designer recommendations in real-time.
The AI system was seamlessly integrated with automation features to enhance user engagement and conversion, making it easy for clients to start projects based on their preferences without any upfront payment.
Important Note:
The images displayed on this page are for demonstration purposes and may differ from the latest product or platform features. Due to privacy agreements, sensitive content restrictions, and evolving client relationships, we may use publicly available or representative images. In some cases, our involvement was through an intermediary agency, meaning the client may not have interacted with us directly. Additionally, platform designs may have changed over time due to vendor transitions. We strive to maintain accuracy while respecting confidentiality and project constraints.